Ferret.ai is a Chrome extension that summarizes/enriches articles and provides full-text search on your reading history.
A digital identity that differs from the competition
In order to stand out amongst other scientific tools we came up with a superhero storyline. The goal was to create an engaging identity to attract and delight new users.
Fresh & iconic style
Based on our storyline I designed a scalable and stand-alone logo resembling a superhero shield. To enhance the storyline I created multiple characters that are used in different media, including the website, an instruction video and successful marketing campaigns.
Micro-interactions
All assets are easy to animate to enhance the user experience and surprise and delight new customers.
