Ferret.ai is a Chrome extension that summarizes/enriches articles and provides full-text search on your reading history.

Identity design, illustration, UI design
Ferret logo

A digital identity that differs from the competition

In order to stand out amongst other scientific tools we came up with a superhero storyline. The goal was to create an engaging identity to attract and delight new users.

Ferret logo

Fresh & iconic style

Based on our storyline I designed a scalable and stand-alone logo resembling a superhero shield. To enhance the storyline I created multiple characters that are used in different media, including the website, an instruction video and successful marketing campaigns.

Ferret micro


All assets are easy to animate to enhance the user experience and surprise and delight new customers.

Ferret Team


Whilst creating the visual identity we also designed a landingspage, showing the best features and a way to instantly install the extension.

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